Some food for thought - Honda went to work on the Pioneer 700 after the flop of the Big Red (5 or so years ago) - in that time was one of the worst economies we have ever seen ... The automotive industry and Powersports industry has just started to bounce back from one of the hardest hits they have ever taken, not to mention the effects of the tsunami in Japan.
Take the Pioneer 500 and the Pioneer 700 and consider it a good building block for things to come - yes, Honda (Yamaha and Kawi too) are behind the game and I think they realize it. The UTV market is stronger than ever and in my opinion quads will be something of the past with the reliability and driveability of modern UTV's.
This is only the start for Honda ...
Hell... You can kinda say Honda started the whole movement back in the 80's with the Pilot and Odyssey. For those of us that are old enough to rip around in one of those bad boys, Honda's had a huge fun factor!