XP1K: The Story Of Viral Off-Road Video Series That Sold Billions Of Dollars Of UTV’s!

Dustin

Super Moderator
Seven years ago The Martelli Brothers ( Matt and Josh Martelli) unleashed the XP1K videos series on the world effectively introducing the sport UTV to the world. Their goal was to show the world how capable these machines had become, and well tens of millions of views later, not only was that goal met but it became the film that generated billions of dollars of revenue for Polaris, Can-Am, Arctic Cat, Kawasaki, Yamaha, and other UTV manufacturers. The series featured young up and coming off-road racer RJ Anderson showcasing his skills and fearlessness.

Read the whole article, and how it all went down!

https://www.utvunderground.com/xp1k...-series-that-sold-billions-of-dollars-of-utvs

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