I lean more to the utility side of the spectrum even though my hunting and working with the machine days appear to be over. I have a family of 5 and all of the stuff that goes with us on a days ride necessitates the Ranger Crew and the big bed and storage. The Prowler HDX, the Ranger, Cub Cadet, John Deere, Case and the list goes on of machines that already have that market covered. I'd take the Prowler HDX any day over the Viking for a utility machine, bigger bed and better weight capacity. If I'm not mistaken the Cat has adjustable air shocks in the rear too.
Clearly they don't have a bunch or retards running arounds Yamaha running things but I can't think of why those chose this route. To be perfectly honest, I'd rather have the Rhino. I had one and it was a great machine.