FOR IMMEDIATE RELEASE:‘Driver of the Year’ Brian Deegan to Donate

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FOR IMMEDIATE RELEASE:‘Driver of the Year’ Brian Deegan to Donate

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FOR IMMEDIATE RELEASE:

‘Driver of the Year’ Brian Deegan to Donate All Lucas Oil Off-Road Racing Series Winnings to Charity in 2011

March 16, 2011 – Phoenix, AZ
-- Action sports icon Brian Deegan announced this month The Brian Deegan Charity Challenge to support his fans’ favorite charitable organizations throughout the 2011 Lucas Oil Off-Road Racing Series.
For all races in the series Deegan will donate his prize winnings to a charity of his fans’ choice. The 2011 Lucas Oil Off-Road Racing Series launches on Saturday, March 19, 2011 and will run through December 11, 2011.

The beneficiary of Deegan’s winnings from the March 19th-20th Pro 2 Class race will be the Loma Linda University Children’s Hospital. In addition, Deegan is challenging his fans to match his donation by texting ‘KIDS’ to 27722 to donate $10 until Saturday, March 26.

Fans can suggest the next charitable organization to receive Deegan’s Off-Road Racing Series prize winnings by posting their suggestions on the Brian Deegan Twitter page (@MMGeneral) and the Metal Mulisha Facebook page (Metal Mulisha | Facebook) and naming an organization.


“My fans are the greatest and I know they’re going to step up throughout the series by donating. I race to win, and we have the power to make a big difference here and now is the time,” said Deegan.

Deegan will speak about his charitable initiative at Saturday’s Lucas Oil Off Road Racing Series Opening Ceremonies.

For fans that choose to participate by texting a donation a one-time contribution of $10 will be added to the mobile phone bill/deducted from a prepaid balance. All contributions will be directed to the Children’s Hospital from the mobile providers. Participants will also receive up to one message per day from mGive Nonprofit Partner Alerts. Message and Data Rates May Apply.

All charges are billed by and payable to your mobile service provider. Service is available on most carriers. Donations are collected for the benefit of the mGive Nonprofit Partner by the mGive Foundation and subject to the terms found at mGive.com/a. To unsubscribe text STOP to (90999, 50555, 27722, 464329, 864833, 24973, 84465, 40202), for help text HELP to (90999, 50555, 27722, 464329, 864833, 24973, 84465, 40202).

About Brian Deegan
Motocross legend, founder of Metal Mulisha and 2010 Lucas Oil Rider of the Year, “The General” Brian Deegan is one of the most decorated extreme sport athletes to-date. Brian holds the record for most X Games Medals and is the only rider to compete in at least one event each year since the X Games’ inception. In 2011 Brian will continue to test the limits in Motocross, Pro Lite 2, Rally, Rally Cross and Stock Car racing. Brian is sponsored by brands such as Metal Mulisha, Rockstar Energy Drink, Lucas Oil, MAXXIS, Alpinestars, Etines, Von Zipper, and Makita Industrial Power Tools.

For more information contact Danielle@SHPNY.com or 212-529-1598.
 

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