Can-Am Ballistic Announcement

dude1782

Future UTV Racer
Screen Shot 2015-06-14 at 5.56.57 PM.png Screen Shot 2015-06-14 at 6.01.08 PM.png BJ Baldwin's been sporting a can am logo on the bedside of his new truck. Any guesses on what the ballistic announcement will be?
 
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He said on Instagram that in the near future he'd "build a BJ Baldwin spec maverick with special suspension, rocket launchers, and 500 horsepower" if they let him. Maybe someday.
 
I think the positives outweigh the negatives with BJ. The one that hurts him the most here is the fact that up until Can-Am paid him he was driving RZRs. His video in the PR didn't really "sell" me on the fact that he truly made this change for anything other than money. Either way, its good that Can-Am is putting budget towards something different. Other than the efforts they put towards racing, the marketing program has been sort of basic. Its good to see them push and begin to do things differently, things that have given Polaris the marketing edge for so long.

BJ Positives:
Baja Champion
Monster Energy Athlete
Big Social Following
Recoil Viral Video Franchise
Friends with Dan Bilzerian
Experienced Off-Road Racer

BJ Negatives:
Puts Foot To Mouth Often on Social Media
Was a Polaris RZR Owner & Fan Prior To Contract With Can-Am (credibility for endorsement?)
He costs $$$$
Off-Road Community Tends to Target BJ Often, LOTS of Haters Within
 

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