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The 2016 Polaris RZR Mint 400 presented by BFGoodrich Tires TV Show to Premiere this Sunday, May 29th on NBC Sports at 5pm EST / 2pm PST
Mad Media produced documentary style off-road program to premiere in over 80 million homes!
Monday, May 23rd 2016 - San Diego, CA - Motorsports production powerhouse Mad Media led by directing team “The Martelli Brothers” announced the premiere date for their documentary style TV program covering The 2016 Polaris RZR Mint 400 presented by BFGoodrich Tires.
The two hour show will premiere on NBC Sports this Sunday, May 29th at 5pm EST / 2pm PST.
“There are so many amazing stories in our sport and last years Mint 400 was no exception,” stated Mad Media COO and Co-Director, Joshua Martelli. “That’s the great thing about off-road culture. We have 350 race teams in twenty-five classes all competing for the win! To share those epic battles we’ve developed our own unique, documentary-style approach to covering the race. Our show dives deeper into the stories that unfold, while showcasing these world class racers using stunning cinematography. It’s pure eye candy with good narratives and amazing off-road action. We give love to everyone who races from the little homegrown teams to the elite classes. After all, off-roading started with VW bugs and Jeeps, we can’t forget where we come from.”
The Mint 400 program features the spectacular Mad Media style of (stunning) cinematography and authentic storytelling. Led by the directing team of “The Martelli Brothers”, Mad Media’s team of over seventy crew included ten of the best cinematographers in the business, who utilized a variety of cinematic tools including two cineflex helicopters, RED camera systems, drones, and hundreds of GoPro cameras to capture all the action. The Mint 400 program is the most advanced TV production in off-road. The Mint 400 TV show has been consistently airing on network television since 2010, reaching hundreds of millions of people in the United States, as well as a massive online impact.
“We’re thrilled to showcase The Mint 400 on the NBC Sports Network for the second year in a row. They have lot of incredible programming, including NASCAR, Formula 1, Global Rallycross and Motocross, that we want to be in the middle of,” commented CEO and Co-Director, Matt Martelli. “They have a growing reach of over 80 million homes and that’s the type of exposure the sport and industry of off-road needs right now.”
The two hour documentary style show will include feature segments about off-road racers Steve Olliges, Brandon Schueler, Corey Keysar and Geoffrey Cooley, as well as two unique studio-driven pieces on the 7100 Class and Justin Matney’s new four-wheel drive Rigid Industries RPM Trick Truck.
Are you in the Southern California area? Join us on Sunday, May 29th with your family and friends at The Mint 400 Viewing Party! Check out the featured 7100 vehicle & meet the Bilstein #7147 Race Team! We will have food and drink discounts, raffle prizes, swag and MORE!! All prerunners, jeeps, and offroad vehicles are welcome - bring your race vehicle early. For more information, contact Justin Park at Parkshouse@gmail.com or visit Facebook.com/igprerunners.
More Information: Management by: Racer / Competitor Information:
www.themint400.com The Martelli Brothers/The Mint 400 Inc. BITD.com
Matt Martelli / Joshua Martelli
Sponsorship Inquiries:
matt@themint400.com The Mint 400
2554 Pahvant St.
Media Inquiries: Oceanside, CA 92054
kilian@themint400.com (760) 721-3600 Facebook | Instagram | Twitter | YouTube
About The Mint 400
Known as “The Great American Off-Road Race™," The Mint 400 is the oldest, most prestigious, and most challenging off-road race on the planet. This annual four-hundred mile marathon between the top off-road racers in the world includes over three hundred and fifty race teams in twenty-four different classes of off-road vehicles. Established in 1967, The Mint 400 is steeped in American lore. Thousands of racers and celebrities from around the world have attempted to tame the brutal Nevada desert, but less than half of them have ever finished the Mint. An entire week of events lead up to the famed off-road contest in and around Las Vegas, including a vehicle parade down the Las Vegas Strip, a drivers meet and greet, a pit crew challenge contest, the Miss Mint 400 beauty pageant, massive parties, a qualifying race, and a huge ten-block “contingency” gathering on Fremont Street East. Over forty-thousand spectators gather to watch the worlds best off-road race teams do battle at The Mint 400!
About NBC Sports Network
NBCSN, part of the NBC Sports Group, is dedicated to serving passionate sports fans. Now in approximately 80 million homes, the Emmy Award-winning network is the cable television home of the Summer and Winter Olympics, National Hockey League (NHL), Premier League, Formula One, Major League Soccer (MLS), IZOD IndyCar Series, Tour de France, the 34th America’s Cup, and beginning in 2015, NASCAR.
About Mad Media
Mad Media (www.madmedia.com) is a San Diego based marketing and creative agency, with in-house film and television production. We craft authentic, culturally engaging brand messages, and deliver them across print, web, photography, and film platforms. Mad Media has been leading the online content revolution since 1995 producing major commercial, television, online content and viral film projects such as The Gymkhana Series and XP1K Series.
