The marketing plan is Guaranteed Outcome used to describe the way you are going to get access to your potential buyers. Here you are going to give details about your market, also the share that you have of that market. Another important thing that you must include in this document is good sources of data, because is not the same to get data from an established publication than getting access to a data that someone who wrote a comment in a magazine. Good luck with your business venture and your business plan.